Jun Xu

Jun Xu is China CEO of Hill+Knowlton Strategies. Being one of China’s first batch of public relations practitioners, Jun holds over 28 years of accumulative experiences in strategic communications, both on the in-house and agency sides.

Before joining H+K in November 2020, Jun served as Greater China Chairman & CEO of MSL, the public relations arm of the Publicis Groupe, where he led the operations and strategic development of MSL in Chinese Mainland, Hong Kong and Taiwan, while integrating MSL’s business in accordance with the Publicis’ ‘the Power of One’ strategy.

He went to MSL from Unilever, where he was Vice President of Sustainable Business & Communications for Unilever North Asia. At this capacity, he drove the company’s endeavors in landing the Unilever Sustainable Living Plan (USLP) as a strategic growth driver to provide economic, social and environmental benefits, and in managing external affairs, corporate positioning, employee communications and issues/crisis management in China mainland, Hong Kong, Taiwan, Japan and Korea.

Prior to his tenure at Unilever, Jun worked for 15 years at DuPont, with his last position as Corporate Communications Leader – Asia Pacific. During his services to DuPont, on top of his leadership positions in communications, Jun took additional responsibilities as General Manager of the Shanghai Branch of DuPont China, of overall administrative management, Core Values performance management, leadership and employee communications and local government relations.

Before DuPont, Jun spent nearly a decade with Burson-Marsteller (B-M), the world’s leading public relations/public affairs consultancy, starting in 1993 as the firm’s first local hire in mainland China. Joining B-M in Beijing, he later became an integral part of the team in Shanghai, and also completed extensive overseas assignments in Hong Kong, Singapore and Sydney Australia.

In Sept. 2008, he became one of the first 10 Accredited Business Communicators (ABCs) in mainland China by the International Association of Business Communicators (IABC). Jun has been judging China’s leading marketing and communications awards, including the CIPRA Best Public Relations Program Awards, the Dandelion Awards by the China Communications Leadership Club, the Shanghai Best Public Relations Program Awards, the Mawards, and the Golden Mouse Digital Marketing Awards, to name a few.