Is Anyone Listening? Engaging Podcasts are a Brand’s New Best Friend

by H+K Global

April 19, 2017

Is Anyone Listening? Engaging Podcasts are a Brand’s New Best Friend

Podcasts

Content is king. Bill Gates coined the phrase in 1996, but it still holds true today in the world of digital marketing. Investing in quality content helps build a relationship with consumers, hopefully turning them into loyal return customers rather than one-hit shopping wonders. But as many content marketers focus on creating branded articles and … Read more

Secondhand Shopping's Firsthand Benefits

Secondhand goods are having a moment—and it goes far beyond garage sales and flea markets. The process of selling old items and buying used ones is becoming easier with online marketplaces and mobile apps, and upcycle-friendly consumers are taking advantage of the trend. “Re-commerce,” as it has been dubbed, is shaking up the retail market, … Read more

“We Are All a Force for Good”: P&G on Gender Equality, Creativity and Responsibility

Gender Equality

Today Madonna Badger returned to the Cannes Lions stage to talk about Creativity and Responsibility. The festival’s biggest sensation from last year was on a panel hosted by P&G Chief Brand Officer Marc Pritchard and was joined by media legend Tina Brown CBE and Facebook COO Sheryl Sandberg. Quite the line-up. I’m always fairly skeptical … Read more

Party promises – Environment

Campaigns are dynamic environments—constantly covered by the media. It can sometimes be difficult to know what’s policy and what’s not. To clarify things, we’ve launched a six-part series to summarize policy commitments from each of our major federal political parties, with three categories for policy commitments: official party policy that was announced at a planned pre-election … Read more

Party promises – Economic and fiscal issues

Campaigns are dynamic environments—constantly covered by the media. It can sometimes be difficult to know what’s policy and what’s not. To clarify things, we’ve launched a six-part series to summarize policy commitments from each of our major federal political parties, with three categories for policy commitments: official party policy that was announced at a planned pre-election … Read more

What we've been up to

In Canada, to help Centrum build trust in and credibility for its multivitamins, we created a surround sound of content to elevate the category. Deconstructing the audience by life stages, we mapped our roster of nine influencers back to each stage. They created compelling content that showcased how they incorporate multivitamins into their daily lives. With … Read more

Leaders participate in TV debate

The four main party leaders participated in the only televised debate of the BC election campaign last night. While there was no clear winner, BC Liberal Leader Christy Clark did not score the knockout punch she needed to change the momentum of the campaign. Some political pundits felt that BC NDP Leader Adrian Dix “won” … Read more

Leaders looking to break from the pack

The campaign has been under way 47 days, but despite ads, photo ops, policy announcements and candidates knocking on doors, national polls still have the race in a three-way statistical tie. For example, the most recent Nanos nightly poll has NDP and Liberals each with 31 per cent support and, Conservatives with 29 per cent—all … Read more