Technology can be intrusive when you’re trying to live a real life in the real world. As new tools such as augmented reality continue to blur the line between the physical world and the digital one, the distractions of multiple mediums and devices offer opportunities as well as challenges for marketers. Here are a few … Read moreMind the Gap: Marketing That’s Bridging Virtual and Real Reality
There is a certain irony, nearly lost on me, about how I tried to begin writing this article. This morning, I spent an hour or two, researching for an “authority” to legitimate my opinion. Without this, I somehow felt my article would be weaker, or my thoughts would have less impact. I wanted to find … Read moreThe Penfold Complex: why women need to “see it” to believe we can “be it”
The digital age sits on a foundation of paradoxes. Social networks connect us, but we remain physically apart. Digital tools for collective action, from crowdfunding to online petitions, rarely bring us together. All too often, technology stimulates our minds but leaves our bodies inactive. Can these contradictions between the digital and physical be reconciled? TeamLab, … Read more“Our Paint Is Light”: How A Japanese Art Collective Is Mixing The Digital And Physical
Ever heard of Sputnik? Well, it’s for sale. Even if you’ve heard of Elon Musk, you may not know that his mom, Maye Musk, just landed a new job. And though you might recall learning about Paul Revere in history class, you might not have expected his name to make headlines in this century. All … Read moreThe Weekly Five Pointer: How to read Game of Thrones before 2019, a transatlantic cable, and other things you might’ve missed
When given the choice, people prefer to do business with companies who share their values. This creates a powerful incentive for businesses to exhibit and exemplify the values that are of the greatest importance to their customers, employees and shareholders. In fact, shared values should be the primary basis upon which companies engage with their … Read moreThe Values Sharing Economy
In the 50-plus years since the Equal Pay Act became law, most successful organizations have worked to diversify their workforces. The efforts are salutary and well-intentioned, driven more often than not by appeals to social justice and the desire to ensure that people are treated fairly and given equal access to opportunity. But if the … Read moreGo Ahead and Shatter the Glass Ceiling: Shareholders Will Thank You
Hill+Knowlton Strategies has been named Pan-EMEA Consultancy of the Year at the Holmes Report SABRE Awards in Amsterdam. “We are delighted with the results. To win this award twice in three years, in a category with so many other strong nominees, is testament to all the hard work and excellent client service delivery from our teams … Read more Hill+Knowlton Strategies named Pan-EMEA Agency of the Year
We are hosting a panel at the #PRovoke18 conference, Applying the Science of Human Behavior to the Art of Communications. Join us on Twitter and Facebook for live updates. The event will be live-streamed as well. Date: October 24, 1:30 PM EST Location: The Watergate Hotel, Washington, D.C. About the panel: As communicators we have always known … Read more#PRovoke18 Panel: Applying the Science of Human Behavior to the Art of Communications
Regardless of what happens on the March 1st deadline for a new U.S.-China trade pact, there is no turning back from a future of electric vehicles. In the U.S., sales of plug-in electric vehicles have increased steadily since 2012 and spiked last year with sales estimated at 400,000, doubling 2017’s total. Even this, though, is … Read moreStakes for EV in Trade War Deadline
When Klaus Schwab first created what has infamously and affectionately become known as ‘Davos’, he could never have imagined the power and influence the World Economic Forum could exert in driving change and progress, bringing together stakeholders from the opposite sides of the table, not only shareholders but clients, customers, companies, employee, communities, governments and … Read moreAddressing the World’s Most Significant Challenges through Competitor Collaboration
