Brick-And-Mobile: How Shopping Is Becoming Social

by H+K Global

February 14, 2017

Brick-And-Mobile: How Shopping Is Becoming Social

shopping for vinyl

Shopping is changing drastically. Our entire customer journey – from discovery to research to the point of purchase – has moved online and become intuitive and social. In many ways today, products find us just as much as we find them. The advents of mobile technology and social media have been crucial factors in this … Read moreBrick-And-Mobile: How Shopping Is Becoming Social

H+K’s Finest: Best 2018 Campaigns from Around the World

Finest

2018 FIFA World Cup™ Trophy Tour by Coca-Cola (Dubai + Jordan) To welcome and celebrate the 2018 FIFA World Cup Trophy Tour by Coca-Cola in Jordan and Dubai, H+K worked with sister agencies Ogilvy, UM, and Geometry to create an integrated communications campaign that aimed to create buzz and engage media, influencers, and fans with … Read moreH+K’s Finest: Best 2018 Campaigns from Around the World

WheelSwap: Making the Road Safer with Behavioral Science

Cyclists

Anyone who has ever failed to accomplish a New Year’s Resolution knows that changing one’s habits poses myriad difficulties. In particular, our decisions to change our ways are often motivated by negative emotions, such as fear of early death or guilt from overeating for example, which previous research has found less successful than efforts motivated … Read moreWheelSwap: Making the Road Safer with Behavioral Science

Earning a Seat at the Table

Fifth Seat

A lawyer, a management consultant, an investment banker and an accountant walk into a bar… The holy grail of any CCO, CMO, or communications adviser is to have the ear of the CEO; to be considered a trusted adviser by the C-suite in an organization. And judging by recent research, the expertise communicators can bring … Read moreEarning a Seat at the Table

Into The Darkness With Activision

Activision

Activision is one of the newest clients for the H+K London team, but already they’ve put in a huge amount of work on several high profile launches and events. In October, Activision delivered what was perhaps the biggest and most challenging brief yet: as the team was tasked with launching the latest version of Activision’s flagship game: Call of Duty: Black … Read moreInto The Darkness With Activision

U.S. Midterms 2018: Post-Election Analysis

Midterms

Overview It seems the entire U.S. population has spent the last two years in search of a good adjective to describe the national mood. We like concise descriptors, and tidy summaries. We’ve called our nation, “polarized.” We’ve called it, “partisan.” Everyone appeared to bank on the 2018 midterm elections sending a dramatic signal about the … Read moreU.S. Midterms 2018: Post-Election Analysis

Growing Golf At HSBC’s Shanghai Spectacle

For the global HSBC team, it was one of the busiest weeks of the year this month, as the WGCHSBC Champions took place in Shanghai. The tournament is HSBC’s flagship golf sponsorship, bringing together the best players in the world in one of HSBC’s spiritual homes. This year’s field included five of the top six players in the world, 10 … Read moreGrowing Golf At HSBC’s Shanghai Spectacle

Rakuten Optimism 2018: A Fellow’s Perspective

Rakuten

One day, one focus: optimism. That was the word that stood out after attending the Rakuten Optimism event in San Francisco. Not only did this retail and marketing conference bring together innovators in e-commerce and digital media, but it also connected the Bay Area tech community with each other. As recent Fellows at the H+K … Read moreRakuten Optimism 2018: A Fellow’s Perspective

Adapting to Change: Three Takeaways from the PRWeek Conference

PRWeek Conference

Last Thursday, hundreds of public relations professionals converged on the renowned Chicago startup hub, 1871, to attend the 2018 PRWeek conference, PR Decoded. With the promise of “a master class on the best tools, tactics and guidelines to ensure communicators thrive in an ever-evolving digital world,” two of my colleagues from Hill+Knowlton Strategies and I … Read moreAdapting to Change: Three Takeaways from the PRWeek Conference

‘Radical Evolution’: Will H+K’s Latest Changes Pave The Way For US Resurgence?

Radical Evolution

With the merger of Burson-Marsteller and Cohn & Wolfe and the absorption or integration of Ogilvy Public Relations into a new kind of holistic agency, there’s been plenty of action at WPP’s public relations firms this year. But that excitement has largely passed Hill+Knowlton Strategies by. And last week’s announcement of a restructured management team, with new roles for … Read more‘Radical Evolution’: Will H+K’s Latest Changes Pave The Way For US Resurgence?