The second episode of #PeopleNotPatients is here and our H+K UK Health team is joined by Dan Berry, leader of our behavioral science team, H+K SMARTER. Together they unpick the challenge of health communications driving awareness but not action and how the right combination of science and creativity unlocks a new class of solutions. Also: … Read more Podcast: People Not Patients | What we say vs what we do, with Dan Berry
Technologies have changed the way we live and interact. As just one example, I personally am happier that I don’t have to pull out a map every time we go on a road-trip. I allow the car navigation voice to argue with my spouse over which way to turn. I love being able to answer … Read more MedTech can change lives, but is it marketed effectively?
Google “Brexit,” and you’ll see dozens of articles published in the last few hours. Columnists at The Economist, The Guardian, The New York Times, and many other leading news publications are divided on what a British exit, a “Brexit,” from the 28-nation European Union, would mean for the United Kingdom. Speculation is rampant. “[Brexit] would … Read more Brexit: British Officials Need To Communicate More Directly With The Public
In a vote seen as a referendum on Angela Merkel’s open border policy toward Syrian refugees, her CDU party lost support in all three German provinces that held elections this month. Outside of Germany, EU governments are poised to slam their borders shut in defiance of Merkel in part because of renewed fears after last … Read more Merkel’s Personal Brand Is Holding a Fractious Europe Together, For Now
As millennials take over the marketplace and consumers grow more cynical about corporate values, incorporating social responsibility and purpose into business models and mission statements is essential to success. Businesses are coming up with increasingly creative ways to improve communities and affect social change. At the 10th annual Dubai Lynx International Festival of Creativity, which took place … Read more Four Businesses Using Creativity for Social Change
We look to Greece’s history for the template of modern democracy. Are we about to look to modern Greece to find a new template for the future of independent news? In 2013, The Hellenic Broadcasting Corporation, the Greek equivalent of PBS or the BBC, was shut down as part of general austerity measures in response … Read more Is AthensLive the Future of News?
Changes in the balance of power are always preceded by changes in the nature of communication. Last week’s decision by the U.K. to exit the European Union is the direct result of our decades-long move toward a dis-intermediated public sphere, in which all groups have an equal chance at being heard, not just those in … Read more As UK Exits EU, the World Enters a New Era
Original post published by the National Post on October 4, 2016. The term “social licence” is fast becoming one of those ubiquitous expressions that everyone uses, but nobody understands. To some, social licence is a shield used to defend the public interest. To others, it is a sword used to strike down specific infrastructure projects or other … Read more The ‘social licence’ myth
Originally posted here. IN THE FIRST AVENGERS MOVIE, you see a team of superheroes join together to fight a common enemy. They use their powers to save the world, with little to no regard for their own safety. But you don’t know why. You don’t know what makes the Avengers The Avengers. For that you … Read more Brand Superheroes: What’s Your Origin Story?
Who hasn’t been taken in by clickbait? You’re scrolling through Facebook, and all of a sudden you see it—a headline that makes bold, vague claims about what you’re about to click on. You’ll never believe it. You’ll be shocked. You will never look at this thing the same way again. When you get to the … Read more Can Content Marketing Succeed Without Clickbait? (The Answer May Surprise You)