Hacking Away at the Ocean Plastic Crisis

by Saul Wodak

Behavioural Science Researcher
March 1, 2019

Hacking Away at the Ocean Plastic Crisis

The plastic crisis has captured the world’s attention. Since David Attenborough’s Blue Planet II, public consciousness has become consumed with plastics. This increased attention has inspired global action including intergovernmental plastic pacts, plastic bag taxes, banning drinking straws, plastic-free supermarket isles – and even new ketchup packets made from edible seaweed membranes[1]. It is a … Read moreHacking Away at the Ocean Plastic Crisis

A radical idea goes mainstream.

medicare

This article was originally posted as part of ThinkWell WPP Health Practice available here. It wasn’t that long ago that supporters of Medicare for All were a pretty lonely group. I should know. I wrote the Medicare for All bill for Senator Kennedy in 2005. We didn’t get a single co-sponsor in the Senate and … Read moreA radical idea goes mainstream.

Jabbed Into Action: How We Used Behavioral Insights To Increase Vaccine Uptake

SMARTER

Getting people to do what’s in their best interest is hard. Really hard. We all know how difficult it can be to break a bad habit, like biting your nails, or sticking with a good one, like going for a weekly run. Even in a life and death scenario, getting someone to do the right … Read moreJabbed Into Action: How We Used Behavioral Insights To Increase Vaccine Uptake

‘Radical Evolution’: Will H+K’s Latest Changes Pave The Way For US Resurgence?

Radical Evolution

With the merger of Burson-Marsteller and Cohn & Wolfe and the absorption or integration of Ogilvy Public Relations into a new kind of holistic agency, there’s been plenty of action at WPP’s public relations firms this year. But that excitement has largely passed Hill+Knowlton Strategies by. And last week’s announcement of a restructured management team, with new roles for … Read more‘Radical Evolution’: Will H+K’s Latest Changes Pave The Way For US Resurgence?

Finding Common Ground in the Energy Mix

Energy

South Africa’s energy sector has been mired in controversy of late, leaving citizens in the dark as to where the country’s energy future is headed and what it will take to keep the lights on. Be it the delays in signing power purchase agreements for the renewables projects, the National Union of Metalworkers advocating for a socially owned renewable-energy sector or the nuclear new build … Read moreFinding Common Ground in the Energy Mix

Cannes Lions 2018: A Personal View of a Global Event

Cannes Lions

Spending a week at the Cannes Lions Festival is surreal. You are on the French Rivera, in proximity to A-list celebs, C-suite execs and people offering freebies. Within this environment, it can be easy to forget why we’re there: to celebrate the power of creative communication. While our day jobs require that we focus on … Read moreCannes Lions 2018: A Personal View of a Global Event

The Next Great Craft Brew? An Artisanal Cup of Joe

Coffee

People have been drinking coffee in the United States for almost 250 years, ever since the colonists made the patriotic switch away from tea after the Boston Tea Party of 1773. Café culture was born among European immigrants who were looking to sip on a familiar beverage while congregating with friends. But the idea of … Read moreThe Next Great Craft Brew? An Artisanal Cup of Joe

WALL-E, Take the Wheel!: Facing Up to Our Driverless Futures

Driving Road

Buckle up… are we ready to let WALL-E take the wheel? In case you weren’t paying attention, there are robots on the horizon. Some of them want to drive your car. And the horizon isn’t far off, either. Many automotive manufacturers suggest that we’ll be sharing the road with autonomous vehicles in the next three … Read moreWALL-E, Take the Wheel!: Facing Up to Our Driverless Futures