Innovative and creative communication is no longer limited to traditional consumer brands. The health sector has recently witnessed an incredible surge in creative campaigns that convey strong messages and highlight key issues. Lions Health is only a three year old category at the Cannes Lions festival, but it’s already carved out a space for itself, inspiring … Read more Healthcare: A Discussion the Whole Community Should Be Having
When people are faced with decisions—whether it’s a life-changing choice, such as which cancer surgeon to choose, or something more mundane, such as figuring out which pizza place to visit for lunch—many need validation that they are making the right choice. If they’re thinking about spending money, they might check out reviews or ratings online. … Read more Audiences Love Data, But What If They Don’t Understand It?
The rise and spread of the Internet is one of the most transformative events in human history. Information that would have taken hours of diligent research is available instantly, we are connected to one another in virtual space at all times, and the computers we carry casually in our pockets and handbags can do things … Read more Letting the Data Decide
France’s presidential election campaign is under way, resulting in furious commentary from political analysts and observers on the fragmentation of French society; creating doubt and confusion throughout the country. With this in mind, H+K, in partnership with Landor and Kantar Public, wanted to understand what the French actually expect from their ‘ideal’ president. By treating … Read more What if we Considered the Future President of the French Republic as a Brand?
People have been drinking coffee in the United States for almost 250 years, ever since the colonists made the patriotic switch away from tea after the Boston Tea Party of 1773. Café culture was born among European immigrants who were looking to sip on a familiar beverage while congregating with friends. But the idea of … Read more The Next Great Craft Brew? An Artisanal Cup of Joe
The plastic crisis has captured the world’s attention. Since David Attenborough’s Blue Planet II, public consciousness has become consumed with plastics. This increased attention has inspired global action including intergovernmental plastic pacts, plastic bag taxes, banning drinking straws, plastic-free supermarket isles – and even new ketchup packets made from edible seaweed membranes. It is a … Read more Hacking Away at the Ocean Plastic Crisis
This article was originally posted as part of ThinkWell WPP Health Practice available here. It wasn’t that long ago that supporters of Medicare for All were a pretty lonely group. I should know. I wrote the Medicare for All bill for Senator Kennedy in 2005. We didn’t get a single co-sponsor in the Senate and … Read more A radical idea goes mainstream.
Getting people to do what’s in their best interest is hard. Really hard. We all know how difficult it can be to break a bad habit, like biting your nails, or sticking with a good one, like going for a weekly run. Even in a life and death scenario, getting someone to do the right … Read more Jabbed Into Action: How We Used Behavioral Insights To Increase Vaccine Uptake
The vast trove of information available online is changing the way people make decisions, both large and small. Today, nearly nine out of 10 Americans say they find claims more persuasive if they are supported by data than if they are not, according to “The Transformation of Influence,” a survey of more than 4,000 people conducted by … Read more Does Data Influence?
With the merger of Burson-Marsteller and Cohn & Wolfe and the absorption or integration of Ogilvy Public Relations into a new kind of holistic agency, there’s been plenty of action at WPP’s public relations firms this year. But that excitement has largely passed Hill+Knowlton Strategies by. And last week’s announcement of a restructured management team, with new roles for … Read more ‘Radical Evolution’: Will H+K’s Latest Changes Pave The Way For US Resurgence?