Brexit: British Officials Need To Communicate More Directly With The Public

by Jack Martin

Global Chairman, CEO
February 29, 2016

Brexit: British Officials Need To Communicate More Directly With The Public

Google “Brexit,” and you’ll see dozens of articles published in the last few hours. Columnists at The Economist, The Guardian, The New York Times, and many other leading news publications are divided on what a British exit, a “Brexit,” from the 28-nation European Union, would mean for the United Kingdom. Speculation is rampant. “[Brexit] would … Read more Brexit: British Officials Need To Communicate More Directly With The Public

Merkel’s Personal Brand Is Holding a Fractious Europe Together, For Now

In a vote seen as a referendum on Angela Merkel’s open border policy toward Syrian refugees, her CDU party lost support in all three German provinces that held elections this month. Outside of Germany, EU governments are poised to slam their borders shut in defiance of Merkel in part because of renewed fears after last … Read more Merkel’s Personal Brand Is Holding a Fractious Europe Together, For Now

Four Businesses Using Creativity for Social Change

Image of Dubai Lynx Awards 2016

As millennials take over the marketplace and consumers grow more cynical about corporate values, incorporating social responsibility and purpose into business models and mission statements is essential to success. Businesses are coming up with increasingly creative ways to improve communities and affect social change. At the 10th annual Dubai Lynx International Festival of Creativity, which took place … Read more Four Businesses Using Creativity for Social Change

Healthcare: A Discussion the Whole Community Should Be Having

Innovative and creative communication is no longer limited to traditional consumer brands. The health sector has recently witnessed an incredible surge in creative campaigns that convey strong messages and highlight key issues. Lions Health is only a three year old category at the Cannes Lions festival, but it’s already carved out a space for itself, inspiring … Read more Healthcare: A Discussion the Whole Community Should Be Having

Mind the Gap: Marketing That’s Bridging Virtual and Real Reality

child reaching towards large bubble

Technology can be intrusive when you’re trying to live a real life in the real world. As new tools such as augmented reality continue to blur the line between the physical world and the digital one, the distractions of multiple mediums and devices offer opportunities as well as challenges for marketers. Here are a few … Read more Mind the Gap: Marketing That’s Bridging Virtual and Real Reality

The ‘social licence’ myth

Original post published by the National Post on October 4, 2016. The term “social licence” is fast becoming one of those ubiquitous expressions that everyone uses, but nobody understands. To some, social licence is a shield used to defend the public interest. To others, it is a sword used to strike down specific infrastructure projects or other … Read more The ‘social licence’ myth

Can Content Marketing Succeed Without Clickbait? (The Answer May Surprise You)

Sunset Parachute

Who hasn’t been taken in by clickbait? You’re scrolling through Facebook, and all of a sudden you see it—a headline that makes bold, vague claims about what you’re about to click on. You’ll never believe it. You’ll be shocked. You will never look at this thing the same way again. When you get to the … Read more Can Content Marketing Succeed Without Clickbait? (The Answer May Surprise You)