Google “Brexit,” and you’ll see dozens of articles published in the last few hours. Columnists at The Economist, The Guardian, The New York Times, and many other leading news publications are divided on what a British exit, a “Brexit,” from the 28-nation European Union, would mean for the United Kingdom. Speculation is rampant. “[Brexit] would … Read more Brexit: British Officials Need To Communicate More Directly With The Public
In a vote seen as a referendum on Angela Merkel’s open border policy toward Syrian refugees, her CDU party lost support in all three German provinces that held elections this month. Outside of Germany, EU governments are poised to slam their borders shut in defiance of Merkel in part because of renewed fears after last … Read more Merkel’s Personal Brand Is Holding a Fractious Europe Together, For Now
As millennials take over the marketplace and consumers grow more cynical about corporate values, incorporating social responsibility and purpose into business models and mission statements is essential to success. Businesses are coming up with increasingly creative ways to improve communities and affect social change. At the 10th annual Dubai Lynx International Festival of Creativity, which took place … Read more Four Businesses Using Creativity for Social Change
We look to Greece’s history for the template of modern democracy. Are we about to look to modern Greece to find a new template for the future of independent news? In 2013, The Hellenic Broadcasting Corporation, the Greek equivalent of PBS or the BBC, was shut down as part of general austerity measures in response … Read more Is AthensLive the Future of News?
Innovative and creative communication is no longer limited to traditional consumer brands. The health sector has recently witnessed an incredible surge in creative campaigns that convey strong messages and highlight key issues. Lions Health is only a three year old category at the Cannes Lions festival, but it’s already carved out a space for itself, inspiring … Read more Healthcare: A Discussion the Whole Community Should Be Having
Changes in the balance of power are always preceded by changes in the nature of communication. Last week’s decision by the U.K. to exit the European Union is the direct result of our decades-long move toward a dis-intermediated public sphere, in which all groups have an equal chance at being heard, not just those in … Read more As UK Exits EU, the World Enters a New Era
Technology can be intrusive when you’re trying to live a real life in the real world. As new tools such as augmented reality continue to blur the line between the physical world and the digital one, the distractions of multiple mediums and devices offer opportunities as well as challenges for marketers. Here are a few … Read more Mind the Gap: Marketing That’s Bridging Virtual and Real Reality
Original post published by the National Post on October 4, 2016. The term “social licence” is fast becoming one of those ubiquitous expressions that everyone uses, but nobody understands. To some, social licence is a shield used to defend the public interest. To others, it is a sword used to strike down specific infrastructure projects or other … Read more The ‘social licence’ myth
Originally posted here. IN THE FIRST AVENGERS MOVIE, you see a team of superheroes join together to fight a common enemy. They use their powers to save the world, with little to no regard for their own safety. But you don’t know why. You don’t know what makes the Avengers The Avengers. For that you … Read more Brand Superheroes: What’s Your Origin Story?
Who hasn’t been taken in by clickbait? You’re scrolling through Facebook, and all of a sudden you see it—a headline that makes bold, vague claims about what you’re about to click on. You’ll never believe it. You’ll be shocked. You will never look at this thing the same way again. When you get to the … Read more Can Content Marketing Succeed Without Clickbait? (The Answer May Surprise You)