Although Ford is a household name, it is not established in the personal finance space. The FPS team had the challenge of proving the credibility of Ford Money as a savings provider to some of the UK’s most established personal finance journalists. Our approach was twofold; arranging pre-launch briefings with Ford Money Chief Deposits officer and the UK’s most influential personal finance writers, and conducting a national sell-in on launch week.
Members of the London sports team have recently spent time over in Asia at the Hong Kong and Singapore 7s, legs seven and eight on the HSBC World Rugby Sevens Series. As well as engaging with local media to tell the story of rugby sevens continued growth following it’s Olympic inclusion in 2016, the team filmed episode three of 7s vs The World – a content series designed to show just how incredible the athletes on the Series are. Featuring rugby legends Brian O’Driscoll, Jason Robinson, George Gregan and Ben Ryan, episode three was focused around the ultimate endurance test, resulting in a hilarious spin off, Dizzy Dropgoals.
On Wednesday morning H+K hosted WPP’s event for Refinery29, a discussion on the traditional vision of parenthood and how woman are redefining the journey on their own terms.
Speakers from Refinery29 included Kate Ward (Vice President of International), Sarah Raphael (UK Editor), Jacqui Kavanagh (VP Sales & Brand Partnerships), Kristin Cardwell (Director, International Strategy & Development) and from the London creative and tech community: Michelle Kennedy, founder of Peanut, the app connecting isolated mothers with like-minded women, Sharmadean Reid, founder of WAH Nails, the cult East London salon turned experiential beauty, art and tech brand, as well as Loren Platt, founder of The W Project, an explorative programme celebrating women working across the creative industries.
R29 have gathered proprietary data and insights from over 10 years of speaking to millennial women daily.