Activision is one of the newest clients for the H+K London team, but already they’ve put in a huge amount of work on several high profile launches and events. In October, they were tasked with supporting the launch of Call of Duty: Black Ops 4. The way the team choose to launch it was ground-breaking, historic and truly jaw-dropping.
The game’s release introduced a new battle royal mode to Call of Duty, Blackout, alongside Multiplayer and Zombies modes. Thus, a challenge was set by Activision to celebrate the launch of the game in a innovative and imaginative way, that emphasised the Black Ops innovations and new mode Blackout.
H+K sought to devise a launch plan that referenced these game features while also being an incredible and totally unique event. The team decided to create a surreal new gaming experience, taking the traditional late-night gaming environment to a whole new level while incorporating the games ‘Black Ops’ identity.
What H+K and Acitivision created was something that had never been done before. They partnered with the creators of the world’s darkest man-made substance, Vantablack, to build a gaming experience within a room coated in Vantablack VBx2. Vantablack absorbs virtually all light, in fact it reflects so little light that it created an ultimate “Blackout”. Attendees would be immersed in the game, losing all depth perception, plunged into total darkness, with nothing in sight but Call of Duty: Black Ops 4.
Press and creators including notable names such as Tottenham Hotspur star Dele Alli were invited from all regions to immerse themselves in a 30-minute experience that would forever change the standard for the ultimate gaming experience.
Watch the video below: