Arla, Scandinavia’s largest dairy producer, was almost completely unknown in the UAE until September 2017. When H+K changed this by launching Arla Organic Milk with a unique, never-before-seen activation in the UAE.
We brought the lush, green fields of Denmark to the Middle East by designing and creating Arla Organic Farm, an impactful pop-up in UAE. The custom-built dairy farm experience brought the brand to life, allowing us to engage directly with audiences and produce relevant content for paid, owned, earned and shared channels.
As a result, our product sold out within six weeks of the activation, exceeding the set sales KPI by 141% with 116 tons of product.