Introducing the Fifth Seat

The continuous evolution of the public is our greatest challenge and opportunity.

Today’s audiences are more demanding than ever. They are smarter, they are more inter-connected, and they expect more from brands and organizations.

They don’t simply want to know what you do. They want to know what you stand for, and they are exceptionally attuned to quick shifts in brand reputation.

Organizations need to communicate and connect with them in new ways.

At H+K, we understand and keep up with the perpetual motion of today’s global public. We reflect the voice of the public, at every intersection, especially when an important decision is at hand. Board level. Brand level. Reputation level. We help our clients communicate not just what they do, but what they stand for.

Our approach is rooted in your purpose and behavioral science. It focuses on creating engaging content that will connect with the audience across owned, earned, shared, and paid channels. Everything we do is underpinned by data and insights and brought to life by our exceptional talent.

We MAGNIFY what the public is talking and thinking about.

The world is changing, and it is changing fast. The same goes for public sentiment, trends of the day, and the conversations keeping people engaged, whether it’s in the conference room or around the water cooler. Leveraging our deep knowledge and expertise, we publish stories regularly on Magnify, which weaves together sector insights, consumer behavior, and industry developments to keep you in the know. Magnify is a conduit to the public based on our observations from around the globe – providing insight into what the public is thinking, doing, watching, eating, sharing, believing, owning, protesting, supporting, buying and driving. We see it as all fair game to go under our lens to MAGNIFY.