Consumer Packaged Goods
Our job is to create conversations, content and campaigns that pique curiosity and inspire desire - that turn mundane products into world-famous brands. It's not an easy task, but for us it's a labor of love. We do it by understanding our audiences and their motivations -- what influences them whether online, in the line, shopping or swiping — and by putting purpose at the heart of everything we do. So whether it's shave care, home care, or fabric care, we care. Deeply. About telling your brand’s story, creating connections that convert to sales, and building your brand and your business. If you are in the consumer packaged goods sector and are tired of hearing that your brands are ‘low interest’, please know that we’re interested and would love to hear from you.
Education
The education sector provides unique challenges at each level. From innovations in education to public-private partnerships and philanthropic initiatives, many voices contribute to the conversation surrounding education. We have the resources to meet the needs of colleges, universities, and business schools, whether your need is influencing stakeholders, managing public affairs and issues, engaging the community, building a media profile, or branding and marketing.
Energy + Industrials
The energy and industrial sectors are confronting many challenges to their “licenses to operate” in the economic, social and political arenas. Managing these challenges requires a strategic partner and counselor that understands your industry and the volatile public landscape. With senior counselors around the world, our global energy and industrial teams have experience across the industries. We've worked in mature markets and developing countries and have experience with Fortune 500 companies, trade associations, government agencies, start-ups and investors across all sectors (including oil and gas, nuclear, utilities, pipelines, transmission, transportation, mining, manufacturing, chemicals, plastics, renewables, clean technology, and energy services).
Entertainment
As the entertainment industry evolves and becomes more crowded, companies need clear messages that cut through the clutter and set them apart from the rest of the competition. We specialize in message development, special events, celebrity endorsements and web-based marketing to engage audiences and instill brand recognition.
From motion picture to new media to home entertainment and music, our experts are in tune with the latest developments in the entertainment industry. We specialize in audience engagement to help our clients develop deep and lasting connections with the public, using storytelling, brand messaging, and much more.
Finance + Professional Services
We have helped financial and professional services firms around the world endure various economic cycles and rebuild public trust. Our Finance and Professional Services teams — comprising specialists with corporate, B2B, public affairs, consumer experience, and more — make up the most experienced professionals in these industries and understand the various situations and stakeholders in which the client must engage. We help our clients build their profiles as experts in their fields by developing programs that balance business commitments with business development activities. Let us leverage our communication, management, and professional consulting expertise to help you build trust and establish sector credibility to raise your profile and enhance your brand in this complex business environment.
Food + Beverage
The food we eat, how we get it, and what it means to us are changing almost as fast as the media landscape. Our food and beverage teams have the experience, passion, and specialist knowledge to navigate the vast food and beverage, consumer packaged goods (CPG), and quick service restaurant (QSR) landscapes to help our clients build relationships with the consumer, cultivate brand loyalty among "allies" and tell their stories effectively — both online and offline.
Government + Public Sector
It is critical for governments, both big and small, to have the ability to clearly communicate with the public and with key stakeholders, at a moment's notice, in any situation. Our issue and political specialists are connected to trends, key influencers, and supporting communications services, providing us with the necessary resources to help you deal with a crisis, manage your reputation, gain support for an issue, or simply inform the public. We understand how data-driven the political world has become, and have the tools to provide any organization with analytics.
Healthcare
Health connects us all. Whether we are well or sick, our health — and that of our loved ones, our community, and the world — is the backdrop of our lives. To us, patients are people first. Our aim is simple: to work collaboratively as well as create programs and content that improve people’s lives. Working closely with our behavioral insights team, we take what we learn from patients, families, loved ones, and healthcare professionals to make content and programs tailored to the needs of the people they are designed to help.
Retail + Leisure
From fashion and travel to entertainment and electronics, our retail and leisure specialists display proven success in creating emotive campaigns that deliver business results, whether that’s the successful launch of a new product, driving online traffic, stealing market share, or increasing footfall.
Enabling online conversations, engaging audiences, and endeavoring to better understand consumers are all fundamental to what we do. We don’t stop there; we also support our clients in building a dialogue with broader stakeholders.
Sports Marketing
Sports are a universal passion. From the biggest events (the Olympic Games, FIFA World Cups, Rugby World Cups, Wimbledon, the Open Championship) to the biggest names (Lionel Messi, Novak Djokovic, Jessica Ennis-Hill, Rory McIlroy), we are always at the heart of the action.
We have teams in major markets around the globe, allowing us to tailor and focus your brand's message to resonate with niche audiences anywhere and drive wider results. We offer sponsorship consultancy, sponsorship activation, international bid support, and sports federation council.
Transport + Shipping
The transport and shipping industry is inherently connected to a variety of sectors and policy areas. There is a delicate balance between the need for people and goods to be able to move quickly, freely, and affordably, and the need for sustainability, safety, and competitiveness.
We have experience helping clients navigate the network of policies, people, and regulations to reach the most critical audiences. By representing companies involved in transporting goods by air, rail, or sea, we help clients position themselves to handle the challenges and opportunities of the transport and shipping sector.
Travel + Tourism
It is critical that a travel and tourism company or destination effectively leverages local attractions and points of interest in creative ways to inspire curiosity and, ultimately, create travel demand. Our relationships with influential travel media, freelance writers and trade/consumer press keep our clients ahead of the competition, driving visibility and securing placements in sought-after travel sections, blogs, and lifestyle commentaries. We have the travel and tourism expertise to drive visibility and preference for your offering among key audiences.
Technology
At H+K, we create integrated campaigns that aim to disrupt the status quo, to highlight how technology is changing the world and our lives. Our communications heritage means that we pay particular attention to target audiences and how and where they consume content. We start with the story, and devise a program that will achieve maximum engagement through paid, earned, owned, and shared media. These stories impact our clients’ bottom lines, and educate businesses and consumers on the benefits of technology.