The modern crisis happens in the blink of an eye. Thanks to the rise of social media and the speed at which news - and often misinformation - spreads, organizations are at constant risk of being faced with a crisis situation that can put brands, reputations and business operations at risk. 


Flight School gives participants experience addressing crises in real time - ensuring that even if they don't know what will happen, they have the experience and confidence to respond to any eventuality. 

"[Flight School] added a dimension and immediacy to the crisis situation that isn't possible to achieve in any other way. In today's environment, ensuring the social media component and its impact on crisis communications resourcing is understood and managed is vital." 

How Flight School Works 

Flight School simulations create a fully immersive experience by utilizing: 

A sophisticated online dashboard that simulates social and traditional media activity
Live callers role-playing as reporters, third parties and internal contacts
Interaction with in-person H+K facilitators
Mobile integration via SMS text alerts



View a video demonstration of the Flight School dashboard here: 
"It was fast-paced, real-time and really showed us what we have to improve and what we did well." 

Flight School Is:

H+K facilitators ensure the experience is truly interactive by adjusting information flow in response to participants' activity, helping them understand how their actions impact a situation's development. 

The online Flight School dashboard simulates the speed at which social and traditional media move in a time of crisis, and the volume of media and stakeholder inquiries a team is likely to receive. 

An experienced H+K team works with clients to create a realistic scenario that is relevant to clients' business and the objectives they want to achieve from the exercise. The skills and processes that clients want to test are established at the outset - from social media monitoring and response to internal coordination to stakeholder engagement. A scenario is developed that tests these objectives, incorporating realistic details, such as reporters and other stakeholders clients often interact with and issues that third parties are likely to raise. "

H+K has worked with clients across sectors on a variety of scenarios, including: 

Sectors Scenarios
Retail Safety
Pharmaceutical Data Breach
Oil and Energy Employee Misconduct
U.S. Military Product Recall
Food Services and Food Processing Product Launch
Higher Education Oil Pipeline Breach
Senior Living Facility  

The Flight School dashboard is a secure site that is not visible to anyone outside the group of participants, and all content that is entered can be deleted immediately following the exercise. This allows participants to experience a realistic public crisis situation in a safe and private environment.  

Immediately following the simulation, H+K facilitators lead a debrief session to provide expert input on participants' performance and allow participants to share reflections on the exercise and their strengths and challenges. A final report is delivered with an analysis of the exercise, identifying strengths and gaps. The report includes a transcript and timeline of activity. Participants can use the learnings from the exercise to take actionable steps to improve their crisis response process. 

"This was a really worthwhile exercise that has brought our social media policy to life and the importance of getting it right." 
Contact us to learn more about how you can use Flight School for your organization.