Hill+Knowlton Strategies (H+K) has been reappointed by Brand South Africa on a global three-year retained contract. In Russia, PBN H+K will help the government agency manage the country’s international reputation and support its drive to promote South Africa as a business and investment destination.
PBN H+K worked on the previous three-year international contract focused on the BRIC markets, including Russia, as well as Germany, UAE, Nigeria and Kenya. Following a four-way competitive tender, the new brief continues activity in these markets, with potential for the expansion into Ghana, Zimbabwe and the DRC.
The mandate includes brand and reputation initiatives at WEF Davos, the annual BRICS Summit, international trade initiatives and state visits – as well as locally-based, market-specific campaigns.
Nomsa Mazibuko, Strategic Marketing and Communications Director at Brand South Africa, said: “We have been impressed by the way in which H+K has become an extension of our team. As an agency, H+K has a strong track record of international delivery; as a team, they have a deep understanding of South Africa’s role in the world in terms of politics and trade. We are pleased to be continuing this successful partnership and look forward to developing the next phase of our communications programme with H+K.”
Commenting on the win, Susan Thurman, President of PBN H+K, said: “Brand South Africa has been an exceptionally interesting client to work with over the last three years here in Russia. In this relatively short period, South Africa has established itself as an integral member of the BRICS group with strong political, business, trade and cultural ties to Russia.”
South Africa is a leading Russian foreign trade partner in Sub-Saharan Africa. In 2012, bilateral trade increased 66.3% on the previous year, according to the Russian Embassy in South Africa. In January – February 2013, bilateral trade grew 17.8%.
The core PBN H+K Brand South Africa team in Russia comprises: