Global Vice Chair, Research

Peter Zandan directs strategic initiatives as the worldwide research practice group leader. He has been instrumental in developing the firm’s reputation management and communications research offerings.

Zandan has provided assistance with international brand development for clients in financial services, energy, technology, health care and consumer products.

Zandan founded IntelliQuest and served as its chairman and CEO for 15 years. Under his leadership, IntelliQuest became the fastest growing market research company worldwide and was publicly-traded on the Nasdaq (IQST).

Zandan also founded and served as CEO of Zilliant, a leading provider of price-optimization solutions that was named one of the top 50 venture-backed companies by The Wall Street Journal.

Zandan is a member of the Presidents’ Circle of the National Academy of Sciences, National Academy of Engineering, and Institute of Medicine in Washington D.C. He also serves on the McCombs School of Business Advisory Counsel at the University of Texas at Austin. He advises and invests in early-stage companies.

Zandan has been selected by Interactive Week as one of the “Unsung Heroes of the Internet” and awarded Ernst & Young’s “Entrepreneur of the Year.”

Zandan received his MBA and Ph.D. from the University of Texas at Austin.

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