Since we got our start more than 80 years ago, H+K has been about horizons - finding, chasing and reaching them. We are constantly searching uncharted territory for new ideas and trends, and this strategy has established us as a pioneer in our industry.
Thought Leadership
It’s true, the Food+Beverage team appreciates any festivity that honors heritage and celebrates cuisine —especially when there’s guacamole involved. As History.com recounts, Cinco de Mayo (or the fifth of May) commemorates the Mexican army’s victory over France at the Battle of Puebla in 1862. Today this holiday has evolved into a cross-cultural celebration of Mexican tradition.
Along with the bounty of fresh produce and warmer air, nothing says spring has arrived like the start of baseball season. In addition to scouting new players, finding new food vendors at local stadiums is an important element of a season’s success.
Gone are the days when baseball was ruled by peanuts and Cracker Jacks. Today’s stadiums cater to a variety of palates. Here’s a few of the most unique offerings:
According to the USDA, farmer’s markets have more than quadrupled since 1994 and the trend doesn’t appear to be going away.
"Farmer’s markets are a critical ingredient to our nation's food system," USDA Deputy Secretary Kathleen Merrigan said. "These outlets provide benefits not only to the farmers looking for important income opportunities, but also to the communities looking for fresh, healthy foods."
On the last day of the first meeting of the 12th National People's Congress, China's new top leaders Xi Jinping and Li Keqiang addressed the challenges faced by the country in remarks that made it clear that they have bold ambitions for change are not afraid of being judged against high expectations. China's new president opened his remarks with the customary praise of his predecessor and humble statement about his determination to work hard to fulfill the heavy responsibilities of his job.
Storytelling can reset legacy brands, launch unknown brands and reach consumers in ways that go beyond the noise. Unfortunately, most brands will suck at storytelling because they won't do what good storytelling requires. Stories have conflict and villains, winners and losers. They have personality and flaws, great highs and severe lows.
Maybe it’s the green cap that first caught your eye; for others it was probably the the rooster. Possibly you bought it on a whim, while others were let in on the secret by friends and family. Regardless of how Sriracha Hot Chili Sauce found its way into your life, there’s no doubt that after one taste, this sauce is here to stay.
There’s something so alluring about being a part of a secret—especially when it’s underground. We have treaded lightly behind the unmarked doors of urban speakeasies, like Chicago’s Violet Hour or New York’s Apotheke. We can’t help our attraction to these intriguing spaces, with small crowds and thoughtfully-crafted cocktails. But have you ever come across the whispers of a pop-up restaurant?
H+K Strategies Digital Team's latest Digital Cheat Sheet explores new tools and trends in the mobile space including a new Blackberry feature and recommended travel, prodcutivity and health apps.
Click below to view the full scale version:
President Obama’s State of the Union address this year created front page headlines on both sides of the Atlantic. While the US media focused on his plans for shoring up a fragile economy, headlines in Europe trumpeted the President’s ambition of completing a Transatlantic Trade and Investment Partnership (TTIP) agreement between the US and EU – a ‘game-changer’ as the European Commission President termed it.