Reports + Publications
After President Obama's State of the Union address this week, we here at H+K Strategies took the opportunity to analyze the address itself as well as the implications for the U.S. and the rest of the world for the coming year in the following pieces:
According to a new study from Hill+Knowlton Strategies, top executives and IT managers increasingly look to their peers and industry experts when making business-to-business (B2B) technology purchases, and social media is playing a growing role in driving revenue and reputation for technology com
The London Stock Exchange has just released its Corporate Governance Guide for Main Market and AIM Companies.
An Executive View of the Difference Between Brand and Reputation (Download PDF)
This white paper explains the distinction between Brand and Reputation and provides an approach for how companies can properly measure and strengthen both aspects to build equity with key stakeholders.
An Executive View of Soliciting High-Value Stakeholders' Feedback (Download PDF)
This white paper highlights the unique challenges to accessing high-value stakeholders’ feedback and provides a model for successfully transforming their feedback into a competitive advantage.
An Executive View of Brand Metrics (Download PDF)
“Monitoring key metrics across stakeholders allows a company to compare and contrast degrees of brand health – and to identify where resources should be directed.” This white paper explains the value of brand metrics and provides an approach to measurement that executives can use to ensure the continued health and viability of its company’s brand and reputation.
The University of Texas at Austin's Energy Poll, conducted in September of 2011, surveyed respondents on the subject of energy issues facing our nation.
As information travels faster, reducing response lead times, the pervading ambition among those leading corporate communications is to flatten and centralize their teams. The 2011 PRWeek/Hill+Knowlton Strategies Corporate Survey examines this and other trends.
We are entering a period of uncertainty for nuclear power after March’s tsunami and resulting damage to the Fukushima nuclear plant in Japan.