Hill+Knowlton Strategies

Reports + Publications

A Preview: 2013 The NPC/CPPCC Two Meetings

H+K Strategies China reviews the events since the 18th Party Congress and previews what the upcoming Two Meetings might mean for MNC's operating in China.

2013 NPC/CPPCC Two Meetings: Change & Continuity - Setting Expectations

H+K Strategies China provides a full recap of the recent NPC/CPPCC Two Meetings, including updates on what's new and the implications for MNC's.

2013 State of the Union

After President Obama's State of the Union address this week, we here at H+K Strategies took the opportunity to analyze the address itself as well as the implications for the U.S. and the rest of the world for the coming year in the following pieces: 

 

H+K Health Innovations Poll: Understanding Public Perception

In collaboration with our Research+Data Insights organization, we recently conducted a national survey assessing the public’s view on the state of healthcare today and how factors such as cost, access, innovation and reputation influence their healthcare decisions.

Technology Decision Makers: Driving Revenue, Reputation and Word of Mouth

According to a new study from Hill+Knowlton Strategies, top executives and IT managers increasingly look to their peers and industry experts when making business-to-business (B2B) technology purchases, and social media is playing a growing role in driving revenue and reputation for technology com

European Data Protection Reform From The Consumer Viewpoint

Hill+Knowlton Strategies Brussels' latest roundtable policy discussion on the European data protection reform dossier and how consumer privacy rights are being addressed.

Embargoes and Exclusives in the Age of Social Media…A Balancing Act

The news embargo is an endangered species, under threat from social media, the 24/7 news cycle and the relentless pressure to be first with a story. Despite this, news embargoes still have a role to play for sensitive information and to help communicate complicated stories to a wider audience.

An Executive View of the Difference Between Brand and Reputation

An Executive View of the Difference Between Brand and Reputation (Download PDF)
This white paper explains the distinction between Brand and Reputation and provides an approach for how companies can properly measure and strengthen both aspects to build equity with key stakeholders.

An Executive View of Soliciting High-Value Stakeholders' Feedback

An Executive View of Soliciting High-Value Stakeholders' Feedback (Download PDF)
This white paper highlights the unique challenges to accessing high-value stakeholders’ feedback and provides a model for successfully transforming their feedback into a competitive advantage.

An Executive View of Brand Metrics

An Executive View of Brand Metrics (Download PDF)
“Monitoring key metrics across stakeholders allows a company to compare and contrast degrees of brand health – and to identify where resources should be directed.” This white paper explains the value of brand metrics and provides an approach to measurement that executives can use to ensure the continued health and viability of its company’s brand and reputation.

The University of Texas at Austin Energy Poll

The University of Texas at Austin's Energy Poll, conducted in September of 2011, surveyed respondents on the subject of energy issues facing our nation.

Corporate Survey 2011

As information travels faster, reducing response lead times, the pervading ambition among those leading corporate communications is to flatten and centralize their teams. The 2011 PRWeek/Hill+Knowlton Strategies Corporate Survey examines this and other trends.

Nuclear Power at the Crossroads

We are entering a period of uncertainty for nuclear power after March’s tsunami and resulting damage to the Fukushima nuclear plant in Japan.