Global Insights + Opportunities
H+K Briefs
A New Agenda for Europe and the USA?
President Obama’s State of the Union address this year created front page headlines on both sides of the Atlantic.
H+K Briefs
Mining: Growing Demands for Communications Expertise
The search for natural resources, including mineral resources, continues to grow unabated, driven largely by the shift towards urbanization across the developing world. The mining industry is at the center of this process and attention from numerous constituencies, including government bodies, Fortune 500 companies, investors, public interest groups, NGOs, think tanks, and the public, is intense.
H+K Briefs
Nafta Should Look Beyond its Borders to the World
International trade is under attack. Recession has tested commitments to keeping borders open as politicians beholden to domestic audiences have succumbed to the temptation of throwing up barriers for short-term economic benefit. But policymakers should remind themselves how important trade is for economic development. They need look no further than North America.
H+K Briefs
Integrated Reporting: Manage Public Expectations of Corporate Performance
There is growing pressure on companies to give public audiences – such as investors, regulators, employees and consumers – a full and complete picture of their operations. No longer does a quarterly or annual report containing the key financials suffice.
H+K Briefs
SXSW Interactive 2012: Hype, Hyperbole and How to Avoid It
A No-Nonsense Preview of Digital Marketing at SXSW: In preparation for this month’s SXSW Interactive event we examined a number of technologies that we expect to be hotly discussed in Austin, and offer counsel for how to cut through the hype.
H+K Briefs
Middle Class Growth and the Future of Mexico
As the Mexican economy continues to grow and poverty diminishes, the country is preparing for an upcoming general election. Luis de la Calle, president of H+K Strategies Latin America, was recently interviewed by the BBC on the future of Mexico and the potential for becoming a truly developed country.
H+K Briefs
The 2012 Outlook for Retail – Impact of eCommerce and Multichannel Efforts
Over the past two years the brick-and-mortar retail sector has been particularly hard hit. U.S. retail sales in December rose to $400.6 billion, a modest increase of 0.1% but less than the 0.3%-0.4% many economists had expected. Consumers constrained by modest income growth, flagging confidence, and increased living costs due to price inflation have impacted the retail sector, and the outlook for 2012 is uncertain.
H+K Briefs
Development of the Media and the Impact on Kenyan Political Communication
The media in Kenya has grown in leaps and bounds since the development of this nation. From a one-party state to an energetic multi-party system, Kenya has undergone significant changes that have impacted the media and the way leaders utilise the same to communicate to the masses.
H+K Briefs
2012 Outlook: Emerging Markets Have Arrived
It is no surprise to note that global economies have struggled in 2011, impacted largely by high oil prices, the European sovereign-debt and banking crises and looming recessions in the E.U.
H+K Briefs
Risk Management & Crisis Communications: Protecting Reputation and the Bottom Line
The specter of crisis looms large in the minds of chief executives and reputation manages around the globe. Organizations are coming under fire from customers, the press, regulators, investors and a wider audience of stakeholders.
H+K Briefs
Food+Life: An Emerging Category
Food and beverage is one of the largest and most important industries in the world. According to analyst firm Sullivan food and beverage sales surpassed US$11 trillion in 2009, and are expected to exceed US$15 trillion by 2014.
H+K Briefs
The IPO Market: Helping Clients Navigate Increased Scrutiny
The market for initial public offerings (IPOs) saw resurgence in the first half of 2011 as several companies successfully filed to go public. The pace of U.S. IPOs was running at a monthly average of 12 completed deals worth $4.2 billion.
H+K Briefs
IT Outlook in Emerging Markets: Powering Global Innovation and Spending
Over the past two decades the economic clout of emerging markets has come to the forefront. The combined output of the world’s emerging economies world accounted for 38% of global GDP (at market exchange rates) in 2010, twice its share in 1990.
H+K Briefs
The Global Sponsorship Opportunity
Over the past decade sponsorship has been one of the biggest marketing disciplines and that trend is expected to continue in 2011. IEG, part of the GroupM companies expects global spending on sponsorship to grow 5.2%.