Hill+Knowlton Strategies

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Monday 17th December, 2012

One trend to rule them all: Content Marketing 2013

Fresh from watching the stunning (and stunningly long) part one of The Hobbit movie extravaganza, I am reminded of the lasting power of amazing content. I know every word of the book, so will happily stand online for all the movies — despite the fact…

Sunday 9th December, 2012

Top Issues + Top Tips for Successful Content Marketing Programs

While content has been king on the Internet forever, there is no doubt that it is getting an ever increasing amount of attention. (Even if not everyone likes the term.) For me, I love to see brands offer real value in their communications, rather than…

Friday 2nd November, 2012

Dissecting the UK’s Energy Future

Joining the Energy + Industrials team only six weeks ago I thought it fitting that my first event on behalf of the team should be the Aldersgate Group’s: “Dissecting our Energy Future: Positioning the UK for Economic Success” debate. With some…

Thursday 13th September, 2012

O consumidor saltitão*

The New Multi-screen World: Understanding Cross-Platform Consumer Behavior, um estudo recente do Google, revelou que cerca de 90% das pessoas alternam entre dispositivos electrónicos para atingir o seu objectivo, sejam eles smartphones, computadores…

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