Who are the trusted voices in politics, the media and the financial world?
Influence Point is designed for companies looking to target political, financial and media influences with online advertising.
In many corporate reputation, advocacy or B2B campaigns, the intended audience only represents a tiny slice of all impressions. With H+K Influence Point, companies can serve online ads directly to individuals identified as influencers. H+K's combined research and digital teams have developed a proprietary methodology for identifying universes of financial, medial and political influencers. These audiences can then be served display, video and mobile ads. This allows companies to dramatically decrease wasteful spending on large online ad buys targeted at specific audiences, even on the most accredited news sites.
How Influence Point works:
1. Identification: H+K uses a proprietary methodology along with consumer data to identify groups of individuals as either political, financial or media influencers.
2. Creative development and deployment: Influence Point combines a premium online ad inventory (including display, video and mobile) with top-notch creative and analytics teams to design and test ads.
3. Analytics: H+K provides comprehensive campaign reporting to help you understand campaign ROI - including reach, demographics and frequency.
H+K works with all clients to tailor a campaign to their needs - looking at intended audience, budget, and specific campaign goals.
Avoid wasteful online advertising spends - contact us about your campaign at InfluencePoint@hkstrategies.com.