It’s been a busy month at H+K with an incredible mix of work across our global network of over 85 offices in 47 countries.
Here’s some of the work we’ve been up to:
H+K U.S. knows that fireworks are as American as baseball, hot dogs and apple pie. The 4th of July has become synonymous with fireworks, but with these celebrations come potential injuries related to fireworks misuse. The leading trade association of the fireworks industry, American Pyrotechnics Association (APA), reached out to us to help create messaging, media materials and consumer tips surrounding the safety and use of fireworks in anticipation of U.S. Independence Day. H+K also created an infographic with safety tips that were shared via social and traditional media with APA’s member companies.
To celebrate the 2016 Invictus Games, our team developed and implemented a program to showcase the power of sport in the rehabilitation and recovery of injured servicemen and women. We led a media strategy, message development, content creation and social media management in the year leading up to and onsite during the Games. With each day of competition, stories of triumph and determination splashed across newspapers and national morning shows, as the team brought the unconquerable spirit of the athletes into every living room around the country. H+K helped shape and define the legacy of the Invictus Games as it heads to Toronto in 2017, and beyond.
Elsewhere in the U.S., we partnered with Alcon, The Alcon Foundation and Orbis to unveil a new Orbis “Flying Eye Hospital” in Texas. This was the world’s only mobile ophthalmic teaching hospital on board an MD-10 aircraft, and the plane consists of a full operating room and the latest in 3D broadcasting technology to enhance participants’ learning experience. The “Flying Eye Hospital” is equal parts teacher, envoy and advocate to fight blindness around the world. After its stop in Texas, the “Flying Eye Hospital” will soon be departing for Asia to conduct its inaugural program in Shenyang, China, this September.
Also in Texas, our team recently provided the strategic communications and media relations for the North Texas Trade Delegation to Mexico City. The trade delegation included the City of Dallas, Dallas Regional Chamber, Dallas Convention & Visitors Bureau, City of Fort Worth, Fort Worth Chamber of Commerce, Fort Worth Convention & Visitors Bureau and the DFW International Airport.
In DC, the office was honored this year for its pro bono work with the Usher Syndrome Coalition, helping some of the 400,000 patients with the genetic disorder. The team was selected as this year’s recipients of the Coalition’s Foresight award, which recognizes esteemed partners for their untiring dedication and commitment to the Usher Syndrome community. This corporate-nonprofit partnership has evolved over the past three years in which the DC office has helped the Coalition with fundraising and communications efforts.
Over in Canada, to unveil the new Artisan® Mini Stand Mixer and target urban millennials — a new demographic for KitchenAid — H+K created a pop-up foodie destination in the heart of Toronto. Mini in size but epic in experience, the KitchenAid Mini Market gave consumers the chance to see the new mixer in action and enjoy free mini dishes from four must-try Toronto restaurants. Key success metrics included consumer foot traffic and social media impressions. Over an 8-day period in June, the picture-worthy pop-up space garnered over a thousand social mentions using the official hashtag, #MiniMoments and close to 3,800 consumers visited the space, exceeding our target by 52 per cent.
Our Canada team has also been busy helping the Ontario Agri-Food Education (OAFE), who after a quarter-century of service to schools and the agri-food industry, recognized that they needed to evolve to keep pace with a new breed of curious, technologically savvy students and educators. We were asked to help them to develop a new name and brand identity. To ensure consistent use of the new logo and tagline we created a brand manifesto – capturing the character and purpose of the brand – along with colour palette and fonts, to guide logo use. The new brand was unveiled at the organization’s annual meeting on 8 June. To create excitement at the meeting, we developed a short video that showcases the new brand and how it better reflects the organization’s renewed mandate.
Our team in India recently worked with LG to launch one of its most innovative products, LG Mosquito Away TV. As the name suggests, the TV keeps mosquitoes away without emitting any harmful radiation and is launched by the company under its India Insight Programme. The team created buzz (excuse the pun) around this innovative product by organizing demos for the media, followed by spokesperson interactions. The news about the launch was picked up by top print, online and broadcast publications and channels as well as generating a huge number of social media conversations.
In Thailand we have been working with Roche to help raise awareness for their test for cervical cancer the only comprehensive method to accurately assess the cancer’s risk level. The team engaged a KOL, having her get tested, serving as the moderator at Roche’s educational HPV DNA roadshow and sharing her personal experience on social. As a result, conversations on HPV DNA were brought to life via the KOL’s social network posts, blog post, and coverage on her column in a leading daily newspaper. The online conversations generated upwards of 4,000 likes and more than 600 shares among the target audiences. Print coverage achieved 400,000 in reach and sales increased within only two months.
Our Australia office worked with Australian shop Reebonz for their third anniversary. The team engaged fashion icon/blogger and influencer, Nadia Fairfax. During the event Fairfax hosted a Q&A on fashion and style, referencing Reebonz, its products and designers, as well as co-hosted a 10-item charity auction with proceeds going to the White Ribbon Campaign – Australia’s campaign to prevent men’s violence against women. Almost 30 media and influencers attended the event and we achieved 26 media impressions across social media and traditional media with a total reach of more than one million.
Over the past two weeks, H+K UK has been spreading the word about two new delicious Oreo flavours, targeting journalists and influencers to create a buzz around their new strawberry cheesecake and mint flavours. The team created celebrity and influencer portraits from the crème of the iconic cookie. The activity resulted in amazing, unsponsored video content from YouTube super-couple Zoella and Alfie Deyes, who between them command an incredible social reach of 43.5 million followers. These mentions alone are worth around £200,000, so this was a big win for team Oreo.
H+K Nordics has been busy in collaboration with LG, and recently held a Nordic cook-off event to put a focus on food waste with LG’s new refrigerators that keeps food fresh for longer. The four largest food bloggers in the Nordics competed against each other in cooking a meal from leftovers in one of their blog readers’ fridges. The readers then uploaded photos on the bloggers’ FB page up to the event.
H+K Brussels recently launched a microsite called EU Matters to coincide with our role as knowledge partner at the recent European Business Summit. Building on the summit’s theme of “Debating the Future of Europe”, EU Matters features analyses and perspectives by members of H+K’s Brussels team as well as senior executives from across a range of sectors.
To celebrate Barbie’s new body revamp, H+K Barcelona sparked a partnership with the stylists-in-chief at Spain’s top fashion magazines, offering them the unique chance to re-imagine and design their very own iconic doll. Elle, Harper’s Bazaar, Neo2, Vein, Tenmag, Telva, Glamour, Mujer Hoy, L’Officiel, Instyle, and SModa are some of the magazines that stepped up to the challenge.
Also in Spain, our Madrid office helped their dairy products client Lactalis Puleva effectively communicate with key stakeholders around the 18th anniversary of milk brand Puleva Omega 3 in Spain. A great event was organized at the Casino de Madrid to bring together all the main representatives of the Spanish supply chain, press and KOL’s to commemorate the launch and present new products.
The Dutch H+K team has worked with the Australian multivitamin brand Swisse to launch in Holland. The team organized an impactful media event for 30 journalists with the Swisse Brand manager from the UK, the Dutch Olympic team food coach and brand ambassador top chef George Calomobaris to present.