Compelling work poured out of H+K’s global network over the last month, spanning all of our sectors and geographies. Take a peek…
In DC, H+K assisted with the opening of the National Museum for African American History and Culture. For the past three years, the museum has worked with H+K, planning activities for the historic moment with enormous cultural and social significance. The ribbon cutting ceremony was shown via a live stream and covered by all major TV networks. Prior to the opening day, the museum welcomed nearly 700 reporters to an early showcase. H+K DC coordinated all media planning leading up to and on the opening day. A long list of celebrities attended with President Barack Obama giving the dedication.
The H+K Los Angeles and New York teams launched one of the biggest client events of the year, a Hotels.com hot air balloon. This year, Captain Obvious, the Hotels.com spokesperson, attended the 45th annual Albuquerque International Balloon Fiesta and participated in broadcast interviews, piloted his own balloon, posed for a chainsaw wood carving of his bust and took endless selfies with Hotels.com fans. H+K utilized the popular consumer event to host media and create custom content for Hotels.com social media platforms. The Balloon Fiesta reaffirms Albuquerque as a travel destination with one million people expected to attend the nine-day festival this year. Check out the video here.
In Denmark, most people do not pay attention to their water consumption. The Danish/Swedish tap water producer FM Mattsson Mora wanted to change that. A thought leadership campaign was launched in order to put water back on the agenda for the average Dane, the water and sanitation industry, and politicians. H+K Denmark created the digital thought leadership platform ‘Vand med Omtanke’ (Water with Consideration), which educates people and encourages them to start thinking about their daily water consumption. The thought leadership platform is a mix of videos, written blog posts, a PR outreach and infographics, which can be shared on social media. The blog has been live for 1.5 month and has already been read by more than 3,000 people and shared more than 750 times on social media. That is already above FM Mattsson Mora’s target for the whole period.
The new Huawei P9 smartphone recently launched. To celebrate, H+K Spain joined Huawei at the Vogue Fashion Night Out in Madrid. We gathered 24 Instagram influencers to experience the advantages of the new Huawei P9 Pink edition at the glamorous evening party. As a result, we reached an audience of 2.1M, and 58K interactions were made with key targets in the fashion community. Click here to see what the participants thought of the event.
H+K Spain is sending Barbie to space for the first time in history to celebrate Barbie’s new movie, Barbie Space Explorer. In collaboration with the Spanish start up Zero2Infinity, and with the support of the UPC (Polytechnics University of Catalonia), Barbie will travel to space in a special balloon to record how earth looks from space for the duration of one day. Barbie will share this very stellar adventure with all her fans on her Facebook fanpage. Furthermore the experience will be recorded like a “ship’s logbook” and sent along with the press release to the media. Stay tuned for more on Barbie’s astronomical adventure.
H+K also launched the first children’s intranasal vaccine against influenza in Spain for AstraZeneca. A press conference in Madrid was organized where TV, mainstream, and trade media all Just one week after the launch, ROI was about 70K, with an estimated audience reach of two million.
In Sweden, H+K produced fresh new SoMe content for Häagen-Dazs Sweden. Two full production days resulted in over 60 photos and 10 movies to be used over the coming six months in Häagen-Dazs Instagram and Facebook channels.
In Portugal, H+K developed a multi-stakeholder project for Chronopost, a leading parcel delivery brand that recognized and awarded the best online and technologically based businesses that create value for the economy and the society. The project not only contributed to the promotion and reinforcement of innovation associated with e-Commerce, but also allowed new businesses and young entrepreneurs to grow. In the end, Chronopost had more than 20 project applications and awarded the big winner with free shipments of their product, free membership in ACEPI – Digital Economy Association, free attendance to the Católica Lisbon School of Business & Economics Innovation and Entrepreneurship program, optimization of online payment systems by EasyPay, and special incubation conditions in Startup Lisbon. Such benefits could not be possible without some of the most renowned academic, science and investigation, audit, and governmental entities that accepted to join and support this initiative.
The Portuguese H+K team held event for Intercept Pharm, collaborating with a national rare disease patients association for the ceremony of the Practice To Policy Award. This award is an international grant to support high standards of primary biliary cholangitis (PBC) patient care by encouraging innovative solutions to improve diagnosis and patient experience. Held in the context of the World PBC Day, the event joined decision makers, academy, health care professionals and patients at a moment that raised awareness about this rare liver disease. This award will allow implementation of an educational campaign to raise awareness of PBC pathology among healthcare professionals and the general public. It will also help plan a series of workshops on PBC for physicians, patients/families and other stakeholders.
In Greece, H+K created the ΑΞΙΖΕΙ campaign, which focuses on the need of being aware of two main risk factors of cardio metabolic syndrome: diabetes & dyslipidaemia. The campaign was set under the sponsorship of the Hellenic Diabetes Association and Hellenic Atherosclerosis Society where H+K coordinated the entire communications program. The campaign included key visual communication with TV and radio spot references, a banner campaign, online hub, pharmacy promo materials, road show (4 cities), events, and workshops. A press conference was organized which generated strong publicity in both traditional and digital media and was further escalated with press releases, feature articles & interviews in high readership touch points. Check out the microsite of the campaign here.
H+K Greece organized a big media & blogger event to announce the new NIVEA launch. The event was inspired by the characteristic “blue” color of the brand, and included key visuals, event management, media & bloggers relations management, and a publicity program. With 145 guests in attendance, attendance was impressively high and included top tier media and influential bloggers.
H+K UK launched the 9th annual HSBC Expat Explorer survey – the largest global survey of expats. The survey collates the responses of over 25,000 expats across the globe to paint a picture of life abroad in 45 different countries. To publicize the launch the team reached out to international top tier titles, secured broadcast interviews for the Head of HSBC Expat, Dean Blackburn, and managed the digital campaign across both Facebook and Twitter. Singapore maintained its place at the top of the overall league table with 66% of expats saying that they’d seen an improvement in their quality of life since moving there. In addition to the league tables on experience, economics and family, this year we were also able to analyze the responses of millennials and expat entrepreneurs. Check out the findings of the survey here. For the aspiring expat who is intrigued by the thought of moving abroad, our findings are available to explore on the Expat Explorer interactive tool.
In London, we launched the “We Know What Matters” campaign for Holiday Inn Express with ex-Boyzone frontman Ronan Keating. Four super fans, staying at Holiday Inn Express in Manchester for his concert, got the surprise of a lifetime when the multi-platinum selling artist turned up unexpectedly at their hotel, just hours before he was due to perform on stage. Ronan surprised the unsuspecting guests in a number of ways, from appearing behind the reception desk at check-in to knocking on their rooms under the guise of being from the housekeeping department. Holiday Inn Express captured the amazing reactions of the lucky hotel guests in this hilarious video.
H+K UK’s presence at the Labor and Conservative party conferences expanded this year, as seven of us took to Liverpool and Manchester over the course of the last few weeks. While Labor was a bit empty, the Tories were in a buoyant mood and rallied round their new leader Theresa May to a distinctly greater degree than Labor MPs did with Jeremy Corbyn. Our team attended fringes, the plenary sessions and spoke to MPs and others in the exhibitions and bars. They produced a series of daily newsletters covering reportage, analysis and gossip, which went out to clients throughout the period. On top of this, the team will present their conclusions to the agency in the coming weeks, including interesting findings about how it improved our social media engagement.
Last week felt like back to school time as we journeyed to beautiful Oxford for the ICCO Global PR Summit. Our colleague Maxim Behar, ICCO President, opened the event and two of our team joined an impressive speaker list. Behavioral Insights Strategist, Dan Berry, representing H+K Smarter, gave an example-rich talk on ‘Applying the science of human behavior to the art of communications’. Director of Social Media, Candace Kuss, who was recently named to the Innovator 25 list by The Holmes Report, gave a talk on ‘Augmented Empathy’ then joined a panel on ‘Innovation in Communication’. Lots of debate onstage and online made for an inspirational and energizing two days. Looking forward to next year in Helsinki.
The H+K Shanghai team had the unique challenge of launching WWE, the international professional wrestling and entertainment company, into the Chinese market. H+K’s support was crucial, helping to guide WWE’s expansion into a region where professional wrestling is a completely new concept, and often mistakenly thought of as highly violent. The team’s strategic media support allowed WWE to deliver a successful event in China, and create a significant volume of international and local coverage around the company’s new Chinese signings.
H+K Japan was tasked by the UK based consumer fintech start-up TransferWise, to lead the charge in its official Japan launch of service and help the popular money transfer platform compete with the traditional Japanese banks. The launch event hosted the company’s CEO and cofounder Taavet Hinrikus, at a press conference held at the company’s Tokyo office in Marunouchi. H+K was able to attract a wide range of top tier business, technology and international press attention—both to the event and through a series of one-on-one interviews, including with Nikkei Shimbun, Yomiuri Shimbun, Weekly Diamond, Forbes, Japan Times and NHK, among others.
In Chile, Mutual de Seguridad, a non-profit organization that promotes social security through the prevention and promotion of life quality and safe labor spaces, wanted to celebrate its 50th anniversary by expressing gratitude to Chilean workers for their contribution to the country’s development. H+K Chile created the campaign “Thanks for Being” designed to recognize workers through different story lines that represented the labor diversity and richness of the country. A 360° plan was developed encompassing traditional, online, and social media platforms. The campaign recognized a local hero through a Facebook contest with the principal prize being a feature of the winner in a high affluence public space.
H+K Mexico promoted Corona beer and the brand’s connection with the beach with the global festival, Corona Sunsets. For the third consecutive year, H+K spearheaded all of the communications efforts for the music festival. Touching down at Mexican beaches, Corona Sunsets brought eclectic musical performances, beach games, food and drinks. This year the festival had four stops along the beach starting at Playa del Carmen and ending at Progresso where DJs Robin Schulz, Capital Cities, Duke Dumont and Felix Jaehn attracted an enormous crowd.
In Mexico, H+K organized Walmart’s first mommy blogger gathering in Mexico to present Walmart’s portfolio and benefits for moms during back-to-school season. With the “Go back to school with everything!” Campaign, H+K coordinated a display of imported products, notebooks and backpacks, and exclusive items available at Walmart stores. This positioned Walmart as the perfect ally for Mexican mothers during this busy period of the year.
H+K was brought on to launch Corona Cero – the first ever Zero Alcohol Beer in Mexico, with a challenging promise—having the same taste of Corona but without alcohol. H+K Mexico developed the communications efforts to highlight the importance of responsible consumption without losing the flavor of the world famous Corona. Ricardo Tadeu, the current President of Anheuser-Busch InBev’s Mexico business, hosted the successful product launch event.
H+K Mexico held an unprecedented event to announce a partnership between P&G and Walmart. The Children’s Safe Drinking Water Program is P&G’s primary corporate social responsibility effort that helps address the critical need for clean drinking water. Each Mexican consumer participated by purchasing P&G’s products in Walmart’s stores. This campaign demonstrated both companies’ commitments and created an emotional bond between consumers and P&G’s wide variety of products. It also positioned P&G as a leader in CSR. H+K coordinated the event and secured top media attendance. Leveraging the initiatives of celebrities such as Zuria Vega, Celina de Villar, Ana Layevska and Daniela Magun, H+K reached top entertainment media’s coverage.
In Argentina, H+K partnered with HBO to celebrate the company’s Original Production Heritage in Latin America, and present its newest endeavor, Jardin de Bronce, the return to original production in the country after the acclaimed “Epitafios”, premiered in August 2004. The event was held at the mythical Park Hyatt’s Palacio Duheau in Buenos Aires, and was attended by more than 60 journalists and influencers, including seven broadcast shows. Actors Joaquín Furriel, Julieta Zylberberg and celluloid legend Norma Aleandro were present, alongside screenwriter and author Gustavo Malajovic and directors Hernán Golfrid and Pablo Fendrik. HBO’s Corporate Vice President of Original Production Latin America, Roberto Rios was also in attendance. After a press junket, more than 15 media outlets conducted one-on-one interviews and the story made national headlines.