This content was originally posted on Fox 5.

Is there too much of a good thing when it comes to choices? Our U.S. Director of Behavioral Science, Lilly Kofler, discusses choice overload according to behavioral science and PR and how we can use decision theory to help Democratic candidates better communicate with voters.

To read more about why too many Democrats are running in 2020, read Lilly’s article, originally posted on Politico.

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