Inspired insights. Exceptional experiences.
Today’s consumers and citizens are highly skeptical and discerning. They would rather form their own opinions of a brand or organization based on personal experience. Experiential Marketing (XM) allows brands and organizations to build emotional connections with their target audience that can shape perception, build preference and create brand advocacy.
That’s why we launched XM+. At H+K, we are storytellers by nature — adept at telling our clients’ stories day in, day out. We give brands a voice and a personality — XM+ takes this one step further. We bring your message to life through multiple touchpoints so that audiences can engage and interact in a tangible way.
We always take an audience-centric approach that focuses on who you’re trying to reach and why you’re trying to reach them. Because it’s not about targeting everyone. XM+ is about connecting with the right person at the right moment in time — and doing so through unique and memorable activations that ensure your message is delivered with maximum impact.
We then amplify that message by placing XM+ at the centre of our integrated communications strategy and using every tool in our arsenal — from digital to social to media relations — to make certain it is seen and heard. We do this all in-house, under one roof. And while we have an unparalleled ability to tap into our extensive network, we’re also nimble enough to act quickly and capitalize on opportunities.
Our core services include:
- Strategy + planning
- Events + conferences
- Branded activations
- Pop-up retail
- Sponsorship development + management
- Property assessment + valuation