About Us
Hill+Knowlton Strategies (H+K) is a global public relations and integrated communications agency.
About Hill+Knowlton Strategies Brazil

Ideal H+K Strategies (formerly knows as Ideal) was founded in 2007 by Eduardo Vieira and Ricardo Cesar – two well-known Brazilian journalists – to be one of the first hybrid communications agency in Latin America. After only five years of operation, it was already established as one of the top agencies in Brazil, and in September of 2015, the agency became part of the WPP group and changed its name to Ideal H+K Strategies.

Top clients include Coca-Cola, Nike, Nestlé, Facebook, Embraer, Volkswagen, Diageo, Instagram, Dell, Qualcomm, Spotify, Columbia University, Comitê Olímpico Internacional (COI), Mercado Livre, Minerva Foods, Monsanto, 3M, GE, Goodyear, Oxitec, Thyssenkrupp, Nextel, Faber-Castell, Fibria, Grupo BioRitmo, Pátria/Blackstone and Creditas.


Ideal H + K Strategies develops data-driven communication strategies and creative planning to create authentic narratives that influence people through its own areas:

  • Corporate Communications (Public relations)
  • Design Creation
  • Content creation
  • Media (online and offline)
  • Business Intelligence


  • Eduardo Vieira, founding partner and Co-CEO
  • Ricardo Cesar, founding partner and Co-CEO
  • Edson Porto, COO
  • Bruno D´Angelo, CCO Latam
  • Maurício Somera, CFO

Areas of expertise/ specialties/ special offerings

Ideal H+K Strategies is the pioneer agency in Digital PR in Brazil. The first to raise the banner of convergence between public relations, content and advertising. The first PR agency in the country to buy media by doing Social Advertising. The first to have a Business Intelligence area, working with Big Data. The first to create earned media strategies considering its two other strands – owned media and paid media. And the first to work with digital influencers spontaneously, in addition to hiring them.

 Awards & Recognitions


  • Communication for Future Awards (C4F) 2017 – Eduardo Vieira, Leader of the Future & Evangelist of the Future


  • prScope 2015 – Best Communications agency in six categories
  • International Business Awards (Stevie) 2015 – 2 golds and 1 silver
  • Fastest growing communication agency in Brazil since 2011, according to Deloitte / Exame PME
  • Wave Festival América Latina 2015 – PR shortlist
  • Prêmio Comunique-se 2013/15 – 3 TOP communications agencies in Brazil
  • Executivo de Comunicação do Ano (Eduardo Vieira)
  • Prêmio Aberje 2015
  • Best Consumer Product Campaign (Diageo) in Marketing
  • Best 2015 SABRE Latin Awards 2015 – PR Camping, Entertainment and Marketing & Communications


  • Great Place to Work/Best Agency to Work 2012
  • Google Latam PR Awards 2012
About Hill+Knowlton Strategies

We help brands and the public communicate.

The communications landscape has changed. Change creates new challenges and opportunities. Our agency has changed and continues to do so; we are always in beta.

We are structured around three services: Consulting, Creating, and Connecting. Our cutting-edge proprietary products ensure that we have our fingers on the pulse of public sentiment, both locally and around the globe.

Introducing the Fifth Seat

Global Chairman & CEO Jack Martin explains the Fifth Seat:

H+K’s overriding beliefs about business are set forth in the trademarked Fifth Seat, pioneered by Chairman and CEO Jack Martin. This model defines and drives H+K’s work for C-suite clients around the world. Basic tenets of the Fifth Seat:

CEOs and their boards have traditionally turned to four key advisors when weighing decisions: lawyers (for legal implications), investment bankers (financial impact), management consultants (internal ramifications), and accountants (balance sheet considerations).

Fifth SeatNone of these four “seats” focus on the public as a discrete consideration. And yet, the public ultimately decides which businesses succeed — or fail — and at what pace.

H+K proudly occupies the fifth seat in the room – the one devoted expressly to all matters that concern the public. The Fifth Seat advisory model combines human and research-based insights and tools with a deep trove of creative ideation to provide C-suites with the frameworks they need to grow public trust into corporate success.

H+K: You Belong  

We are committed to building a diverse and inclusive workplace where everyone can reach their full potential.

Learn more here.

A global citizen

With over 85 offices in more than 45 countries, our teams collaborate across time zones, languages, and cultures to help clients make informed decisions and craft compelling campaigns in today’s measurable world.

New talent at our table

We bring a wealth of specialist expertise to the table, including former journalists, awarded scriptwriters, public policy advisors, directors, animators, and behavioral and data scientists. We are constantly adding fresh talent and looking for ways to hire differently.

A trusted partner

H+K has been in this business for more than 90 years, and our world-class teams of trusted advisors and creative experts have a wealth of experience in helping clients strengthen brands, reputations, and bottom lines. We work with over 50 percent of the Fortune Global 500 companies and some of the world’s most transformative social enterprises and technology companies in both established and emerging markets. Our relationship with WPP — one of the world’s largest communications groups — gives us an unmatched worldwide presence.

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