Beijing – Hill+Knowlton Strategies China has won the CIPRA (Chinese International PR Association) Grand Award for Excellence in Social Media Management in a gala ceremony that took place in the Regent Hotel in Beijing.
The winning entry was H+K’s project for Coca-Cola China’s new website, titled Coca-Cola JOURNEY China. In the space of just over two months the company’s corporate website was completely redesigned to a new E-Magazine format complete with new localized content and a “We Media” social media promotional ecosystem. Since its launch in May 2015 the E-Magazine website has transformed the way Coca-Cola communicates with its stakeholders and has established a platform that successfully reaches out to KOLs and consumers alike, generating more than 1.5 million page views and 500,000 new users in under one year.
The traditional website layout was overhauled and replaced by the e-zine format in order to allow for more creative content and storytelling and increase interaction with users across the online ecosystem. Keeping two-way communications at the heart of the site development, H+K solicited user and KOL feedback throughout development and testing and the name ‘JOURNEY China’ was chosen through a crowdsourcing campaign that drew more than 7,000 entries.
The Coca-Cola Journey project enjoyed double success at the CIPRA awards ceremony, also bringing home the award for Sustainability.
Presiding over the CIPRA awards ceremony as ICCO President, Group CEO of leading Bulgarian PR consultancy M3 Communications Group and Hill+Knowlton Strategies Chairman for Czech Republic, Maxim Behar comments, “Let us warmly congratulate our Hill+Knowlton Strategies Chinese Team, I can assure you – it is a great innovative, motivated and successful team which for sure will have many other awards in the future!”
About Hill + Knowlton Strategies
Hill + Knowlton Strategies is a global public relations company, headquartered in New York City, United States, with over 85 offices in more than 45 countries and is part of the WPP Group. Providing senior counsel, insightful research and strategic communications planning with a worldwide presence, H+K is recognized as one of the global leaders in this field.
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